Q&A in the News
Fort Myers Florida Weekly
June 7, 2007
Quenzel selected for marketing campaign
Rival's Sports Kitchen announced the selection of Quenzel & Associates, the Fort Myers-based branding, advertising & web marketing agency to launch the new restaurant brand and its first location at Miromar Outlets in Estero.
Rival's Sports Kitchen, a new concept in the upscale, casual dining segment, features a working announcer's booth, a stadium tunnel, boxing ropes and tennis nets that separate the eatery's multiple dining zones. The restaurant has basketball court flooring, a basketball-style scoreboard, an interactive atmosphere and TV screens throughout the bar, dining room and restrooms. The 6,273 square-foot restaurant offers a full-service indoor and outdoor bar and seats 330 guests - 200 inside and 130 on the covered patio.
Unlike the typical sports bar atmosphere, Rival's Sports Kitchen's menu will be decidedly more to sports stars' standards. Wood features and finishes will create a warm and sophisticated environment. Instead of a standard collage of sports posters, Rivals' walls will showcase framed photos of professional and local athletes, creating the feel of a famous sports stars personal Hall of Fame.
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