Q&A in the News
Fort Myers Beach Observer
March 14, 2012
FMB Chamber website modeled for businesses
Earl Quenzel of Quenzel & Associates, Inc. gave an informative presentation about the Greater Fort Myers Beach Area Chamber of Commerce newly designed website at the Chamber breakfast at Gulfshore Grill last Thursday.
Quenzel, who manages his company in branding, advertising, web design and Internet marketing, said the innovative website is powered by a feature called a Q&A dialogue and encouraged Chamber business leaders to model their site after the nonprofit organization.
"It is a social-media marketing platform that is integrated in this website. You can really use this to build your business," he said. "What is really nice about this is that you can go to one place, update the status about your business or yourself and, with just a couple clicks, it will automatically post to Facebook, Twitter, Google 1plus and Linkedin for you. It's a real time saver and a great way to simplify your social media market."
Gulfshore Grill and Pink Shell Resort are two clients of Quenzel & Associates. The tagline for Gulfshore Grill is "A view to dine for."
Quenzel gave attending Chamber members a page-by-page breakdown from a supplied document, beginning with the home page and subsequent pages. He referenced the "FMB Online Community Member Home" page to show what the profile would look like.
"When you're a member, you can go to this page, click on the profile, fill that out and give some good information about yourself so that other people can learn about you," he said. "You can set it up as a business or one up for yourself personally."
Quenzel's company believes creating a photo gallery page is a great way to boost your business. A video page is also offered.
"You can put up a photo of yourself with your title and a photo of your establishment, so that people can see that. Make sure that specials or promotions are shared there also," he said. 'It's a very good way to leverage any photos that your have."
Initial website up-loadings for Estero Island businesses should have "Fort Myers Beach" on them.
"When you do these things though, it's always helpful that you make sure that it is very clear that it is Fort Myers Beach," said Quenzel. "We recommend that you add the words, "Fort Myers Beach," so that it will come up better in searches."
Groups or committees can be formed to "reach out" to those businesses near yours or related to your business. The event calendar page can be useful for listing business events as well.
"It's a great way to share what you are doing. Use this feature. We cannot provide enough information to visitors on the Beach," said Quenzel.
Research shows that consumers view chamber organizations as a form of a Better Business Bureau, says Quenzel.
"Consumers are more likely to do business with chambers, especially when they are down visiting and don't know where to look," he said. "It's a stamp of approval. This is a great way to give your business a leg up."
Quenzel referenced the chamber's main goal to help drive traffic back to its loyal businesses' websites. The chamber website has improved in views from the 40s or 50s when it was first launched with the words "Fort Myers Beach" to its current No. 11 status.
"When all the businesses work together and help build the chamber website presence, you end up helping your own business," he said.
The website's community engagement rate was nearly doubled after its email marketing campaign. It was reported that 61 percent of people from the Pirate Festival and 60 percent that clicked on to the American Sand Sculpting competition enrolled as members of the Fort Myers Beach Bums online community.
"Here is the truly amazing numbers, what we call the engagement rate. Fifty-eight percent of the people who enrolled from the Pirate Festival uploaded pictures, while 72 percent who enrolled from Sand Sculpting uploaded pictures," said Quenzel. "Those numbers are off the chart."
The networking effect appears to be working for the local chamber website.
"This tool will give Fort Myers Beach a leg up in destination marketing," said Quenzel."
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