Q&A in the News
Ocotober 9, 2011
Florida business mindset in doldrums
Florida business leaders haven’t entirely lost their case of the blues. That’s according to two recent surveys — one from Fort Myers-based ad agency Quenzel & Associates, another from American Express — which aimed to find out what was on business owners’ minds. Their questions aren’t identical. The locally originated survey has somewhat more-positive responses.
Some of the major takeaways: Quenzel & Associates
- Southwest Florida-based business leaders are more hopeful for the 2012 economy (37 percent) than respondents overall from across the nation (30 percent).
- Respondents overall are even more optimistic for their industry’s 2012 outlook (43 percent).
- On revenue growth, 58 percent of respondents anticipate growth for 2012; 34 percent project a flat year; and 6 percent expect a decline.
Survey details: Annual online survey, targeting more than 1,000 business owners and senior managers in these main sectors: travel / tourism, retail / consumer products, real estate / construction / home services and medical or other professional services.
About half the businesses were based in Florida. Nearly 300 responded, of which 10 to 15 percent were Quenzel clients. Company co-owner Earl Quenzel says: “It’s another set of data points to make sure we’re not just talking to ourselves” when consulting with clients on business plans and marketing.
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