Branding Agency Fort Myers, Florida

Branding, Brand Marketing & Brand-Building

Our branding agency’s approach to building a winning brand centers on helping our clients positively distinguish their brand, from competitors, in the marketplace. When a prospective customer for any product or service believes they will get the promised performance from a particular brand, it saves them time & effort. Brands that save customers time & effort shopping around enjoy a competitive advantage in the marketplace. When today’s confident consumer feels a particular brand’s the best solution for them, they stop shopping around. For businesses, a strong brand provides clarity, focus, direction and a critical sense of belonging & pride for employees. In competitive environments, a strong brands creates real preference, decrease price sensitivity, increase competitive advantage and enhance business performance. In short, a strong brand drives business growth.

“The days of automatic growth are over. Today, power flows from an increasingly informed & confident consumer. If you don’t know how today’s consumer gathers information & makes decisions on what brands to buy; you’re going to be left behind in the race for new business.”

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Our Branding Agency’s Process Produces Results.

1. FRESH-EYES BRAND REVIEW

Buyer Needs & Motivations

Buyer Value-Drivers

Buyer Decision-Making

2. STRATEGIC
BRAND PLAN

Brand Value Proposition

Brand Promise & Position

Brand Traits & Personality

3. BRAND  IDENTITY & MESSAGING

Brand Messaging

Brand Design & Identity

Brand Communications

4. UNIQUE BRAND EXPERIENCE

Desired Brand Experience

Unique Brand Touches

Brand Experience Delivery

5. BRAND-BUILDING MANAGEMENT

Awareness & Understanding

Differentiation & Relevance

Satisfaction & Esteem

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Branding Agency - Voice of the Customer Research

Q&A Fresh-Eyes Brand Review

The days of automatic growth are over. Today, power flows from an increasingly informed, empowered & confident customer. They decides what your brand stands for and if it’s relevant to their evolving needs. If your brand immediately springs to mind, as the best possible solution to a customer’s particular need every time they encounter that need in a decision-making or buying situation; you have a strong brand. Strong brands deliver their promise in terms of product, service and buying experience. Strong brands also make an emotional connection with their core target market that is both meaningful and relevant. Our branding agency’s approach starts with refining your brand’s value proposition so that your core target customer feels… It’s for people like me. That’s one reason… Our Clients Get More Customers.

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Branding Agency - Brand Strategy Infographic

Q&A Strategic Brand Plans

Our branding agency understands what it takes to build an effective brand that rises above the noise & clutter of today’s over communicated society. Working with a variety of local, national & international brands, we’ve developed the tools, techniques & processes to identify & deliver a compelling brand value proposition, unique competitive brand position and clearly defined brand message. That’s one reason… Our Clients Get More Customers.

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Healthcare Branding: Medical Services

Healthcare Branding - Medical Services

Marketing that Drives the Desired Business Result.

Driving website visits, capturing prospects eMail address or phone number, generating a request for a personal contact or making an appointment requires the delivery of a highly meaningful message to a prospective customer. The most effective business marketing grows out of a clear understanding of what actually motivates a prospective business customer or client to take the desired action. By crafting your marketing message in a way that allows your prospect to relate what they see or hear to their past experiences, current needs and most desired solution, we break through the competitive noise with a highly meaningful message. When coupled with an enticing offer and strong call to action, we find… Our Clients Get More Customers.

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Retail Branding: Consumer Goods

Branding - Consumer Goods

Effective Marketing that Sells Your Product.

Creative Marketing that Effectively Sells your product or service requires clearly identifying the one thing most important to your core target customer, unique to your brand & provides a creative element for added-value persuasion. When our agency talks about creative elements and added-value persuasion, we mean any marketing concept, communication or idea that identifies or addresses a real customer need or desire and connects your product, service or brand to that customer need or desire in a way that makes potential customers believe your particular product or service is the best possible solution for them. That’s one reason… Our Clients Get More Customers.

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Contractor Branding: Home Services

Branding - Consumer Services

How Marketing Strategy Drives Competitive Advantage in the Marketplace.

The quality of your strategic thinking drives your competitive advantage in the marketplace. Winning in the marketplace starts with putting the right business, brand and marketing strategy in place. In most cases, clients can apply a variety of marketing solutions to the business, brand & marketing problems they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others. Q&A’s Strategic Marketing Planning process helps our clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both marketing effectiveness & cost-efficiency. That’s one reason… Our Clients Get More Customers.

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Consumer Electronics Branding

Branding - electronics

Integrated Brand Marketing & Today’s Consumer.

Identifying a Client’s Best Path to Marketplace Success, or what we call their Integrated Brand Marketing Strategy, requires a high level of strategic thinking on a broad range of business issues. It starts with asking the right questions. How should your business serve the customer? What combination of product attributes, benefits, service levels, added-values, price points, etc. maximizes a prospective customer’s purchase intent and actual purchase behavior? What customer experience would give your business a competitive advantage? What’s the best way to express these strategic choices as the Brand’s Value Proposition (BVP)? Q&A’s Strategic Marketing Planning process helps our clients clarify their customer and competitive strategies. When coupled with clear objectives, the right marketing investments and accurate results tracking & reporting of all actions taken, we find… Our Clients Get More Customers.

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Resort Hotel Branding: Independent Property

Travel Branding - Hawks Cay Hotel

Building an Integrated Business, Brand & Marketing Strategy.

Helping our Clients Achieve their Business, Brand & Marketing Objectives starts with identification of their revenue stream (broken out by key product or service category) and major marketing cost drivers. By analyzing our clients past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure our marketing team can develop lifetime value models to guide future marketing investments.By quantifying the actual number of new leads, prospects and customers required to achieve our clients overall sales, revenue, cost & profitability goals we can accurately project the required marketing budget to achieve the targets. That’s one reason… Our Clients Get More Customers.

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Healthcare Branding: Prescription Medicine

Medical Branding - TriMix

Turning Customer Insights Into Desired Customer Behavior.

Q&A Marketing Agency’s Unique Combination of Voice of the Customer Research and Marketplace Acuity helps our clients identify and/or better understand their core target customers’ needs, expectations, behaviors & belief system. Our approach helps clients quantify their core target customers’ current behavior… when do they feel the need that triggers buying behavior, when do they actually act on fulfilling that need, where are they like to be when the need triggers, where do they seek a solution to that need, why do they choose one brand (solution) over another, how do they purchase, use & evaluate the solution they selected? By clearly understanding our clients’ current customers’ behaviors and comparing that to the desired behavior (choose our client’s brand), we can better identify the key barriers to behavior change & apply the best marketing levers to drive growth. That’s one reason… Our Clients Get More Customers.

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Business Branding: Automotive

Automotive Branding - Volvo

Integrated Marketing, Campaign Management & Metrics Reporting.

Q&A’s Integrated Marketing Management process provides clients a comprehensive approach to growing their business… with more accountability for success. By focusing accountability with our agency for all annual marketing analysis activities and annual marketing plan recommendations, our clients make better use of their time (and their team’s time) which means our clients can focus on making better business, brand & marketing investment decisions. By concentrating accountability with our agency for all their monthly activities related to managing Marketing Communications (TV, radio, print and outdoor, direct mail, collateral, event marketing), Website Management and Digital Marketing efforts; our marketing clients enjoy full access to the agency’s marketing communications account team (which prepares and executes all monthly MarCom activities within the approved budget), the agency’s creative team (copywriting & graphic design), production team which produces and traffics all marketing materials per each media/vendors’ specifications, media team (negotiates terms, places orders, verifies delivery and reconciles invoices) & the agency’s marketing metrics tracking & reporting team which provides monthly metrics on the performance of all client marketing efforts the agency manages. That’s one reason… Our Clients Get More Customers.

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Restaurant Branding

Restaurant Branding Naples

Destination Marketing

Our Marketing Agency’s Approach to Destination Marketing ensures we clearly identify the core target customer for growth, understand the competitive barriers to success, set specific measurable objectives, allocate marketing investments in accord with the objective & strategies, develop specifc plans to overcome the key consumers barrier to change & accurately track, measure, analyze & report results on all marketing efforts to grow visitors to your destination. That means, whether growing the number of new visitors from existing origin markets, enticing new visitors from new origin markets or turning around declining visitor traffic from current origin markets… Our Clients Get More Customers.

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Business Branding: Travel & Leisure

Travel Branding - Sanibel Island Vacations

Getting the Right Message to the Right Prospect at the Right Time.

To ensure we consistently deliver the right information about the right products & services to the right customers at the right time with the right offer we analyze your existing customers, prospective customers & competitive position. We review your current messaging; recent marketing efforts & quantify your brand value proposition. We analyze your past-period metrics & develop proprietary sales-funnel ratios. We quantify your business objectives, allocate marketing budgets, develop specific action plans & compute marketing ROI projections for those plans. We create the marketing communications strategy, prepare all necessary materials for the marketing launch, install the tracking, test the reporting & monitor results from every effort. That’s one reason… Our Clients Get More Customers.

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Construction Branding

Consturction Branding - Brinker

Construction & Contractor Marketing

Q&A’s Construction & Contractor Marketing programs provides residential and commercial builders and contractors an efficient and effective way to grow their business. We help contractors and those in the construction industry quantify their business objectives, allocate marketing budgets to achieve those objectives, develop specific action plans & compute the ROI projections for those plans. We also create the brand marketing communications strategy (message & design), prepare all necessary materials (TV, Radio, Print, Outdoor, Online, etc.) for the marketing launch, install the tracking, test the reporting and monitor the success of each effort in the plan. That’s one reason… Our Clients Get More Customers.

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Branding: Non-Profit Organizations

NPO Branding - TSIC

Integrated Marketing Communications & Today’s Consumer.

The Role of Integrated Marketing Communications in any business is to help prospective customers decide which of an array of competing products, services and providers will be the best solution to their problem. But consumers do not buy products or services or providers; they buy the expectation of benefits. They buy the expectation of benefits because they are trying to solve “problems”. When we talk about problems we don’t necessarily mean that something is actively wrong, we mean that there would be some kind of void in that prospective customers life if those benefits weren’t available. Whether your marketing situation requires more effective new customer acquisition marketing, unique customer touches to positively distinguish a customer’s experience with your brand from competitors or enhanced retention marketing to increase customer loyalty; effective & efficient marketing starts with uncovering unique, new insights about your customers & then turning those insights into creative customer acquisition, customer experience, customer retention & customer loyalty marketing efforts. That’s one reason… Our Clients Get More Customers.

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About Our Branding Agency Services

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