Q: How can a Branding Agency in Florida make it easier for my business to get more customers?
A: Our agency's branding services help clients positively distinguish their brand from competitors in the marketplace, which makes it easier for our clients to get more customers.
Your brand is your reputation. The sum of thoughts & feelings about your business, embedded in the consumers’ mind. For consumers, a ‘brand’ is a quick, reliable way to filter information relevant to them and reduce their purchase risk with a high degree of confidence.
When a prospect or customer believes they will get the promised performance from a brand, it saves them time & effort. Brands that save customers the time & effort 'shopping around' enjoy an advantage in the competitive marketplace. The confidant consumer ‘knows’ the brand will be the best solution for them.
For businesses, a strong ‘brand’ provides clarity, focus and direction as well as a sense of belonging & pride for employees. In competitive environments, effective ‘brands’ create real preference, decrease price sensitivity, increase competitive advantage and enhance business performance. In short, they build business.
Q: How does your Florida Branding Agency approach Brand-Building?
A: While every client and business situation is different, we observed & learned that:
To Build Your Business, You Need to Build Your Brand's Reputation.
As more and more consumers feel they have a particular need or problem & the more they see your brand (company, products, services, etc.) as the best possible solution to their need or problem; the bigger your business becomes. It’s what motivates them to choose one product, service or company over another.
Branding is About Strategy. Strategy is About Competitive Advantage.
Brand Strategy is Business Strategy. Brand Strategy is about creating a sustainable competitive advantage in the marketplace. Brand Strategy is about knowing what you want your company to stand for in the mind of the marketplace. Your brand's identity & reputation are an extension of how customers experience & talk about your business. A winning Brand Strategy focuses on delivering what really motivates a customer to choose one product, service or company over another. Very seldom is it all about price!
It’s About Brand Loyalty.
No business was ever successful without a growing base of loyal repeat customers. Our brand-building approach starts with maximizing growth from your current repeat customer-base. A growing base of loyal, repeat customers reduces the spending pressure to acquire more & more new customers, every year.
It’s About Disciplined Brand Design.
Your brand identity as expressed through your advertising and website are often the first “touch-point” in a prospect's experience with your brand. Our graphic & web designers focus on delivering a winning brand identity & graphic design that communicates your desired brand image & brand personality in a way that today's savvy consumer can identify with as relevant to their lifestyle.
It’s About Brand Integration.
As reflected in their strategy, products, services, communications, recruiting, training and physical atmosphere; great brands align their customer's end-to-end experience to their Brand Value Proposition. Our Florida branding agency approaches Customer Experience Design in a way that integrates the ‘brand promise’ across the entire customer experience — how customers learn about the brand, how they buy it, how they receive or get it, how they use it, how they pay for it and any services they may require along the end-to-end customer experience.
It’s About Brand Execution.
Great brands distinguish themselves on delivering the core brand attributes & brand promise identified in the Q&A Strategic Brand Marketing Plan. Effective customer listening helps us monitor, track & report the actual execution & delivery of the brand strategy through all customer touch-points with the brand. This data allows the brand management to identify process improvements needed in customer facing functions as well as the business disciplines that support the customer-facing functions & associates.
It’s About Brand Measurement.
To drive learning & continuous improvement, every month we measure the impact of your brand spending on your business results using our proprietary monthly results-reporting process, Q&A Brand Marketing Metrics. Every month, we sit with each client & hold our agency accountable for specific, measurable branding, advertising, website & internet marketing results that tie directly to the client's business results. We measure ourselves against specific criteria & goals defined & detailed in the Q&A Strategic Brand Marketing Plan prepared for each client of our branding agency.
Q: What does your agency mean by brand-building?
A: Prospects & customers ‘shop' because they are looking for a solution to a particular ‘problem' or 'need.’ The more consumers feel a particular brand is the best solution to their particular need; the bigger the brand becomes. That’s what our Branding Agency means by Brand-Building.
The days of automatic growth are over. Today, power flows from an increasingly informed, empowered & confident customer. They decides what your brand stands for and if it’s relevant to their evolving needs.
If your brand immediately springs to mind, as the best possible solution to a customer’s particular need every time they encounter that need in a decision-making or buying situation; you have a strong brand. Strong brands deliver their promise in terms of product, service and buying experience. Strong brands also make an emotional connection with their core target market that is both meaningful and relevant. “It’s for people like me.”
Brand-Building is the business process of understanding consumers' current perception of your reputation while growing the business by managing the brand's awareness, understanding, differentiation, relevance and esteem relative to other brands in the competitive space.
Q: What can I expect from a Q&A Brand Marketing Audit?
A: A fact-based review of your current marketing conditions. Q&A Brand Marketing Audits provide unique insights into your customers and competitors.
We look at the total market and key marketing trends. We review your growth rate, identify your key customer segments and your customer's competitive preferences. We isolate the key success factors and identify potential sources of future growth (Enter new markets, steal share, sell more to current customers, fill new segment needs, etc.). We quantify the key Customer Success Drivers and identify new ideas for Competitive Advantage. Unique, powerful & fact-based, Q&A Brand Marketing Audits bring 'fresh-eyes' & new perspectives to a client’s historical understanding of their business. Q&A Brand Marketing Audits provide the hard facts to create the best Brand Value Proposition, Brand Message and Brand Experience.
Q&A Brand Marketing Audits encapsulate the critical Business, Brand and Marketing issues in a crisp fashion that provides a framework for making the best strategic choices & trade-offs between competing issues. In short, they show the best way to win in the marketplace.
We also review the overall competitive environment and your principal competitors (where they're headed, their key target audience(s), their reputation as well as any recent or expected actions). We assess your key competitors' resources & power from the customer's perspective. (What customers say they're good at doing... and what they're poor at doing. We seek to understand how they act and how they respond. We also provide a competitive product review and marketing mix comparison (Product, Pricing, Promo, Distribution & Expenditures).
Q: What does a Q&A Strategic Brand Marketing Plan cover?
A: In the marketplace, the quality of your strategic thinking drives your competitive advantage. Q&A Strategic Brand Marketing plans detail the specific steps required to turn potential sources of Competitive Advantage into actual, measurable business results.
Our agency's Brand-Building Strategy focuses on four success factors that can create a sustainable competitive advantage in the marketplace:
- Compelling Brand Promise or Brand Value Proposition:Identifying the important customer value, brand benefit & experience you promise to consistently deliver.
- Clear Brand Positioning: Communicating the brand's relevance & superiority vs. the competition.
- Unique Brand Experience:Those things the customer experiences that positively distinguish the business from the competition.
- Superior Delivery of the Brand Promise: End-to-end customer experience.
Q&A Strategic Brand Marketing Plans also specify the required tactical commitments, priorities, budget allocations, key metrics & milestones to quickly build competitive advantage. They detail the actions & accountable teams for turning Brand Strategy into immediate, positive business results.
Recent Writings from our Branding Agency in Florida...
To ensure our clients get more customers, at our Advertising Agency we council clients on the need to carefully integrate their Branding, Advertising, Web Design and Internet Marketing efforts to deliver the Right Message, to the Right Audience, at the Right Time, with the Right Offer. This approach requires significant co-ordination, but always pays-off in terms of superior results.
Today, Google made it quite a bit easier to make sure your Pay-Per-Click campaigns do just that with their decision to make Google AdWords campaigns ‘Device Independent.’ That means Internet Marketers no longer need to establish different campaigns for mobile phones, tablets and desktop computers. While you’ll no longer need to set-up different campaigns for each device, you will be able to ‘target’ mobile devices through the bidding process.
For a quick overview of the Changes announced by Google, just a few hours ago, the video below explains their plans.
Wikipedia announced plans to launch a new travel site, Wikivoyage. The new website, which is planned as an entirely non-commercial endeavor, will:
- Serve as a resource for travelers looking for “lodging, transportation, food, nightlife, and other necessities.”
- Provide destination reviews, itineraries and reservation information.
- Enable the creation of ad-hoc travel guides, “small fit-to-purpose travel books that match a particular itinerary.”
A new Customer Loyalty study by the Travel, Hospitality, and Leisure practice group at the consulting firm Deloitte LLP shows that the Customer Loyalty programs designed for most hotel brands don’t deliver.
With Hotel Loyalty program members spending almost 50% of their time at other hotel brands, the Customer Loyalty programs, as currently designed and executed, simple have little or no impact on the customer’s purchase decision and purchase behavior.
The study suggests that if Hotels want to make their Customer Loyalty Programs more effective, they should:
- Encourage specific behaviors with unexpected rewards
- Make rewards personally meaningful
- Provide in-the-moment accessible rewards
- Be forgiving; don’t penalize behavior that loyalty programs encourage
- Reshape the customer experience
- Reinvest in capabilities and infrastructure
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