Next to Word-of-Mouth Advertising, Event Marketing & Advertising is one of the most effective & cost efficient methods for advertising your company’s products and services.Event Marketing & Advertising provides advertisers with the best of both worlds… a Mass Advertising Medium at the Local Market Level.Significantly, the very nature of Event Marketing & Advertising allows marketers to Do More for Less… something not to be taken lightly in today’s economic climate. For the marketer faced with multiple goals to accomplish… and limited resources with which to accomplish them… Event Marketing & Advertising may very well be their best Strategic Choice.Consider the versatility Event Marketing & Advertising affords marketers… over the years, we’ve helped clients leverage Event Marketing & Advertising to showcase their products and services, let potential customers sample the benefits of their products and services, and then sell their products and services… either directly at the event… via bounce-back sales promotions after the event… or both.Event Marketing & Advertising’s versatility goes far beyond ‘end-user’ marketing activity. Over the years, we’ve helped clients leverage Event Marketing & Advertising to gain additional distribution outlets by capitalizing on the value of an event’s on-site sales rights to incent both retailers and other channel partners to carry and promote their product. In addition to having a very positive effect on your customers and channel partners, used properly, Event Marketing & Advertising can have a very positive effect on your own employees. Over the years, we’ve even helped clients leverage Event Marketing & Advertising to positively communicate a brand’s message to educators, community leaders and government officials. In fact, we’ve seen that the ability to leverage Event Marketing & Advertising’s capabilities is limited only by a marketer’s creativity.Unfortunately, like Word-of-Mouth Advertising, few advertisers… and even fewer agencies… plan for and actually integrate Event Marketing into their overall advertising campaigns.If you’re not working with an experienced Sponsorship & Event Marketing Agency, here are some of the factors you should consider if you’re thinking of adding Event Marketing & Advertising to your plans: first, consider the event’s image compatibility with your brand’s image, think about the composition of the event’s audience as compared to your target audience, be sure to evaluate the availability, costs and value of ‘category exclusivity, think about the event’s promotional time frame – is it for a few days or a year-round opportunity? Finally, calculate the relationship between the event’s marketing costs vs. the value received.Good Luck!
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