Before developing any advertising creative, our advertising agency completes a Q&A Brand Marketing Audit. This includes Voice of the Customer Research to develop new and unique insights into our client’s customers. It also includes a Competitive Analysis to identify new and unique sources of Competitive Advantage.The output of a Q&A Brand Marketing Audit is a data-driven, fact-based, Q&A Messaging Strategy. Every Q&A Messaging Strategy answers the 3 Core Questions that must be answered to achieve effective advertising:

     1. What’s Important to the Customer?

     2. What’s Competitively Unique to Our Client?

     3. What Can We Communicate Creatively.

The results of our Q&A Brand Marketing Audit for the Sanibel Island & Captiva Island Chamber of Commerce (the local Destination Marketing Organization or DMO) showed:

• From the Customers perspective, the Sanibel and Captiva Island visitor wanted to enjoy what many Florida travelers seek… a warm tropical climate, clean beaches, biking, golf, tennis, fishing, shelling, etc. (Nothing really new here.)

• From a Competitive perspective, the Islands offered many of the same things that other Florida beach towns offered… beaches, biking, golf, tennis, fishing, shelling, etc. (Again, nothing really new here.)

As we studied the results of our Q&A Brand Marketing Audit and dug deeper into the Voice of the Customer Research and Competitive Analysis, we identified a unique, new customer insight and source of competitive advantage.

Visitors expressed a desire to experience Florida, the way it used to be… That Customer Insight… coupled with our Competitive Understanding that the one thing DIFFERENT about Sanibel and Captiva Islands was that there were No Traffic Lights on the two islands led us to our Messaging and Creative Strategy:

     250 Kinds of Shells.

     230 Kinds of Birds.

     50 Kinds of Fish.

     22 Miles of Bike Paths.

     15 Miles of Beaches.

     0 Traffic Lights.

Advertising Agency - Florida Travel Advertising - Sanibel & Captiva Islands

Welcome to Quenzel & Associates, Inc.

Welcome to the new Quenzel & Associates Agency Blog. Or, should I say Blogs?The new Quenzel & Associates Agency Blog is actually three blogs… a Branding Blog, an Advertising Blog and a Web Marketing Blog.Although your Branding, Advertising & Web Marketing efforts should always be carefully integrated for maximum effectiveness & efficiency,  we separated our old Agency Blog into 3 content-specific blogs, so we can provide you — our clients (and prospective clients) — with a more focused conversation on your specific topic of interest — Branding, Advertising or Web Marketing.We will retain our Q&A-format for sharing interesting information.You can expect a new post every month. More often, if we can be informative.Thanks!

Quenzel & Associates, Inc. is an integrated branding, advertising & web marketing agency that provides experienced leadership, strategic insights and competitive advantage to clients in the following market segments:

• Travel Destinations, Resorts & Hospitality.
• Sports, Recreation & Leisure Activity
• Medical, Professional & Business Services
• Upscale Retail, Restaurants & Consumer Services.
• Real Estate, Construction, Home Improvement.
• Event Sponsorships & Event Marketing.